We started out as a personal training company operating out of one, then two locations in Nashville, in 1995. Back then the only program we were delivering was something called “Boot”. It got its name from the act of restarting a computer. Predictably, it was the “Boot Camp” analogy that we were most often linked to since this program was and is everything we know about fitness management delivered in a non-elective manner.
In 1997, we developed a plan to start a different kind of club.
- A club with a cap on membership so that our efforts wouldn’t be spent trying to sign up strangers we don’t know and couldn’t possibly care about.
- A club with an upscale clientele so that those who join us might have peace of mind, and won’t have to worry about the credibility and integrity of the other people in the room.
- A club where it is known that our primary interest as hosts is to impart wisdom and direction to every member’s personal fitness management strategy.
- A club whose mission is to create partnerships with individuals by daring to believe in the God-given power given to every human being: the power to change.
In 1998, an affluent group of individuals, all folks who had been positively transformed by their or their spouse’s Boot experience, invested in this mission and Fitness Holdings, LLC was born. Her first order of business: The opening of The Delta in Green Hills.
Despite several terrorizing, white-knuckle-ride, come-to-Jesus moments along the way, and contrary to the entire fitness industry’s prediction, The Delta, through her parent, Fitness Holdings, LLC, has grown a mature 12 years old. We know who we are and who we are not. We are Personal Fitness Management Consultants who engage at the personal, one-to-one level. We are not a gym business organized around daily membership sales objectives.
Our mission is to be the world’s leader in the delivery of personal fitness management strategies. If you need a personal fitness management strategy, you would be well advised to look into what we might be able to do for you. If you have a personal fitness management strategy that’s working, then you know that one size does not fit all. Encourage the people you love to get a plan. Perhaps we’re their best hope.









